The events, experiences, and activations I curate are rooted in love, purpose and connection. I believe in seeking the highest good for my clients, partners, and guests by carefully and creatively bridging the gap between brands, celebrities, and communities.
Thugz Mansion
Thugz Mansion was a year-long, immersive brand experience that ushered guests into the world of my cannabis client, KandyPens. This 360 experience showcased an abundance of highly curated events, celebrity and influencer partnerships, and galvanized creatives and talents of all realms.
The mansion was a haven for connectivity, creativity, and collaboration located in the Hollywood Hills. The concept, inspired by 2pac, sprouted from a pure idea to build spaces based on love and solidarity, where people can express themselves outside of the traditional corporate structure — providing endless opportunities for the brand to aid in bringing multiple dreams and experiences to life.
I conceptualized, curated and executed all aspects of the house, including the furnishing of a professional grade music and podcast studio, sourcing rotating art installations from world-renowned talent, and curating a variety of creative experiences including studio sessions, songwriting camps, music videos, spiritual and wellness retreats, cannabis education, photo/video shoots, and community initiatives. Along with securing partnerships with Taylor Gang, Roc Nation, Karl Kani, and the Rappers & Ballers podcast, I facilitated connections that lead to over 100 creators receiving paid opportunities.
Notable guests included Jadakiss, The Game, Lil Boosie, Wiz Khalifa, Chevy Woods, Coi Leray, Tinashe, Iggy Azalea, Reason, Blocboy JB, Lola Monroe, King Los, Blac Chyna, Ceraadi, Rae Sremmurd, The Outlawz, Onyx, and many more.
Roses
Roses is an event series celebrating hip hop legends by honoring their accolades and giving them their roses while they can still smell them.
The first event honored legendary rapper E.D.I. Mean, from 2pac’s group The Outlawz. We celebrated E.D.I. aboard a yacht cruise in Marina Del Rey with artists, masseuses, beautiful floral arrangements, delicious food, custom cocktails, a cannabis bar, and all of E.D.I.’s favorite people. We concluded with a sunset rose ceremony, where guests shared with E.D.I. how much they love and are inspired by him.
This joyous event left guests and sponsors filled with love, gratitude, and meaningful connections. Notable guests included Deonte Wilder, Smooth B, Telli Swift, Lizzy Jeff, and Yhung T.O.
Combschella
Combschella was a 3-day, fully immersive festival held in conjunction with Bad Boy, Christian and Justin Combs, and PrettyLittleThing that took place during Coachella 2018.
My production partners and I curated this weekend-long experience including a concert headlined by Lil Wayne, a live music showcase featuring Casey Veggies and Christian Combs, two star studded pool parties featuring a performance by Rich the Kid, and on site activations for over 30 major brands. We hosted over 2,500 guests including Puff Daddy, Cassie, Rich the Kid, Lil Pump, Amber Rose, Lil Twist, Migos, A$AP Rocky, Rae Sremmurd, YG, Bia, 21 Savage, and many more.
Tyson Ranch
The Tyson Ranch launch party was a celebration unveiling Mike Tyson’s cannabis brand to the world.
Held at the London Hotel in West Hollywood, it was the first ever major cannabis event to be held at a luxury hotel in LA — breaking ground for the cannabis industry. Notable guests included Casey Veggies, Cody Garbrandt, Lisa Raye, Van Lathan, Dennis Graham, Porscha Coleman, and many more.
Dame Dash
The Dame Dash Experience consisted of two events.
The first was an intimate dinner sponsored by New Balance and Shoe City with Dame and his friends, celebrating the launch of his movie Honor Up (executive produced by Kanye West).
The second was a panel and discussion featuring media personalities Van Lathan and Letty Peniche, taking a deep dive into his book, Culture Vultures. Notable guests included Styles P, Chuck Inglish, Master P, Romeo, Lil Twist, and Dennis Graham.
B.O.B. x Pineapples Worldwide
B.O.B. x Pineapples Worldwide was an event series held in Los Angeles and Atlanta. These vibrant experiences brought together incredible people from coast to coast, building community and spreading joy. Notable guests include Trouble, Hennessy Carolina, Hit Boy, Mike Will Made It, and many more.
The Celebration of The Notorious B.I.G.
We celebrated the life, legacy, and music of the legendary Notorious B.I.G. at Kicks Kartel, owned by one of B.I.G.’s closest friends, BK Rube. This event included sounds by LA’s own DJ Millie and live art by Mister Sampson.
